Project goals
Create a website that will capture the user's attention, explain the problem the product solves, and encourage users to start using the product. An important aspect was ensuring that every visitor would want to stay longer, exploring the details of the product and how it can solve their business problems.
Concept and design
We developed and tested 8 different screen concepts to find the perfect balance between aesthetics and functionality. The visual goal was to make the website minimalist and elegant, while thoroughly explaining the complex problem and its reality, showing figures and facts.
Animations and interactivity
To make the website look alive and dynamic, we used step-by-step animations that adapted to the page scroll. This creates an engagement effect for the user and helps retain attention.
Technical part
The website was developed and deployed on WordPress to allow the client to change page content on their own and easily track site analytics through additional integrations on the WordPress Dashboard. Complex modifications were configured for smooth animation and non-standard UI elements.
Device adaptation
One of the key challenges of the project was adapting the design for different devices. We succeeded in making the website look perfect on both mobile devices and desktops, providing users with a comfortable and seamless interaction.
Result
After the website launch, the client noted a significant increase in interest in the product: The number of visitors to the site increased, which was especially noticeable compared to their previous site, which failed to attract traffic.
