We created a series of PDF presentations for a crypto fund to update their visual communication and make it as clear as possible for the audience. The client approached us with a task to transform their existing materials into a modern style that reflects the specifics of the crypto industry.
Project goals
Project goals: Create a visually appealing and logically structured presentation set that reflects: The reliability of the fund, The investment principles for crypto-assets, The expected return, and the protection instruments for the funds.
Concept and visual style:
We developed a concept based on the combination of: Minimalism – focusing on the essentials without visual distractions, Digital stylistics – typical elements of the cryptocurrency industry: neon, graphics, transparency, Infographics – complex numbers translated into understandable visual blocks, graphics, and tables. This allowed us to achieve the goal: creating presentations that are comprehensible and visually appealing even to an unprepared audience.
Result:
📊 A professional set of presentations ready to be used in any situation, 📈 Increased trust from investors and partners, 🧠 Simplified perception of even complex crypto tools. The Sumerus project became an excellent example of how design can ‘translate’ complex expertise into understandable and engaging visual communication.